Cadbury Mondelēz Case Study
What it offers to the West Midlands?
Founded by John Cadbury, who opened a grocers shop in 93 Bull Street, Birmingham, the manufacturing business was subsequently born in 1831 when he decided to start producing on a commercial scale and bought a four storey warehouse in nearby Crooked Lane. His vision was shared by his brother Richard, and they began searching for a very special site for their new factory. Bournville, in Birmingham, was chosen.
Some of the world’s most iconic names in chocolate were and still are produced here, including the Cadbury Dairy Milk bar. Cadbury became part of the Mondelēz International family in 2010, and in 2012 a new global R&D centre opened in Bournville, Birmingham as part of a £200 million investment programme in the UK.
What the West Midlands offers Mondelēz
The company has continued to invest in the region to take advantage of the wealth of talent and skills available, and now employs some 4,000 people. This has allowed Cadbury to create a ‘Centre of Excellence’ that includes new innovation laboratories, a test plant facility and a collaboration kitchen to put new ideas to the test.
Louise Stigant, Managing Director UK, commented:
“Cadbury is intrinsically associated with the Birmingham area – a region renowned for innovation and creativity, and home to one of the UK’s most unique culinary hotspots. Testament to our confidence in the region, over £75 million has been invested in Bournville, Birmingham, home of Cadbury, improving productivity levels and safeguarding Bournville for the next generation. The Cadbury brand continues to grow as the city flourishes. An ideal backdrop for both Cadbury and Mondelēz International, Birmingham is well-placed geographically with excellent transport links across the rest of the country and internationally”.
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